From eResearchTechnology to ERT
The Philadelphia-based company unveils its dynamic new identity and commits to ‘Getting It Done, Right’.
ERT, provider of technology and services for the successful execution of clinical trials, announced that, following extensive external and internal assessment, it is launching its new branding. Formerly eResearchTechnology, Inc., the company has adopted an entirely new image and character for the company following staff feedback and customer affirmation of its core values.
This new brand strategy brings an enhanced visual identity to market as well as sharpened product positioning, a new web site, messaging and corporate collateral. As part of its new branding commitment ERT has introduced a new platform of products and services in the clinical trials arena to its customers worldwide. This consists of four sub-brands for ERT’s products and services: Cardiac Safety Solutions; EDC Solutions; ePRO Solutions and ERT Clinical Research Consulting Group.
“eResearchTechnology was known as a company that offered unparalleled service and comprehensive and reliable solutions which help companies bring safe products to market,” commented Michael McKelvey, President and CEO of ERT. “Our new brand identity reflects ERT’s dynamism and passion while continuing to instill the confidence and trust that the industry has in our products and services. We see the change as a move forward in establishing the company as the most experienced and reliable partner in products and services for clinical trials. ERT gets the job done right.”
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