Biacore launches its Own Operation in China

15-May-2006

Biacore International AB announced that it has formally launched its own operation in China, and is taking over full business responsibility for its products in the People's Republic of China. The new organization is designed to take Biacore's business to the next stage of its development in the rapidly growing market for life science instrumentation in China.

The new Chinese operation will be headed by Peter Lee, the former Regional Sales Manager for GE Healthcare in Southern China. He will lead a team of six people based in Shanghai that will be responsible for the sales, marketing, applications support and service of Biacore's systems in China. In the outlying areas of the country Biacore will be supported by a network of local dealers and distributors. The organization will target customers in the life science research, pharmaceutical and biotechnology and food sectors.

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