Orchid Bioscience, Inc. to change its name to Orchid Cellmark Inc.
"Since 1987 the Cellmark brand has been associated with innovation and leadership in identity DNA testing in both the U.S. and U.K., so we believe that the name Orchid Cellmark more accurately reflects our current status and strong focus on being a leading provider of genetic profile information worldwide," said Paul J. Kelly, M.D., president and chief executive officer of Orchid. "The Cellmark name is well-recognized in the criminal justice community, reflecting Cellmark's almost two decades of pioneering work in forensic DNA testing, and we have built on and extended that brand equity in our family relationship and agriculture service lines. We look forward to continuing to grow our business globally under the Orchid Cellmark brand as identity DNA testing is increasingly used for forensic, parentage, immigration, adoption, security, food safety and other important applications."
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