Leading IT Vendors Leverage Brand in the Genomics Market
"The genomics market for IT solutions is still fragmented and many scientists are only now beginning to appreciate the powerful role IT will play in their research," said Bill Kelly, President of BioInformatics, LLC. "It appears that many scientists are relying on brand associations formed in the consumer market when naming the IT vendors qualified to develop and install life science solutions."
These findings were published in BioInformatics, LLC's latest report, "Information Technology in the Life Sciences: An Examination of Genomics Researchers," which is based on one of the largest surveys ever of scientists who use information technology to make sense of the huge volume of genomics data being generated in research labs.
"IT vendors need to understand that they can play a role at each stage in the genomics 'value chain'," said Kelly. "The process begins with the acquisition of data from analytical instruments and progresses through data processing, analysis, distribution and storage. The challenge facing scientists is that this is a heterogeneous hardware and software environment, which makes it difficult to integrate multiple application tools and disparate data."
Life science instrumentation companies are also players in the genomics market for IT products and services. Instruments from Affymetrix, Agilent, Applied Biosystems, Beckman Coulter, Bio-Rad, GE Healthcare Bio-Sciences and Roche Applied Science incorporate software designed not only to operate the instrument but also to help scientists analyze and interpret the results.
Genomics software is one of the areas where the report highlights a possible market opportunity. A number of commercial independent software vendors such as Accelrys, DNAStar, Gene Codes and Spotfire have developed targeted products for genomics, but scientists still rely on a confusing mix of internally developed software, freeware distributed throughout the scientific community, commercial packages from independent vendors and software embedded in analytical instruments.
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