BioStorage Technologies Appoints New Global Director of Marketing to Spearhead Corporate Marketing Strategy
BioStorage Technologies Inc., has announced the appointment of Lisa Gilbert to global director of marketing. Based at the company’s U.S headquarters, Gilbert will be responsible for coordinating global marketing activities, which support and enhance the company’s growth worldwide. She joins BioStorage Technologies with extensive experience in leading large marketing functions within major life sciences companies, such as Eli Lilly and Covance, and most recently served as director of strategic marketing for United Healthcare.
In her new role, Gilbert will also be responsible for extending the company’s global brand presence, forging strategic partnerships and alliances, and overseeing international market research. Additionally, she will set the company’s strategic direction for industry tradeshows, conferences and market events. Gilbert holds a bachelor’s degree from Indiana University, as well as a master’s degree from the University of California.
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