Roche Applied Science Industrial Business” Now Is “Roche Custom Biotech

07-Jul-2010 - Germany

Effectively July 1, Roche Applied Science Industrial Business was relaunched under the name Roche Custom Biotech. The switch will be accompanied by a complete makeover of the Industrial Business appearance. Besides the new name and slogan – “Expertise you can trust” - there will also be a new web appearance, which is integrated in the Roche Applied Science website. The dedicated objective of the initiative is to increase brand recognition in the life science, pharmaceutical, and diagnostic industry.

“The main goal of the new brand Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”, said Manfred Baier, Head of Roche Applied Science.

Roche Custom Biotech has been manufacturing and supplying industrial chemistries for thirty years, in particular for use in the diagnostics industry. With a portfolio of over one thousand products, Roche Custom Biotech also custom manufactures to customer needs.

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