Biomedical Diagnostics (BMD) strengthens its sales force by recruiting Hugues Le Choismier as International Sales Director

31-Mar-2010 - France

Biomedical Diagnostics (BMD), an in vitro diagnostics company, announced the appointment of Hugues Le Choismier as its International Sales Director. He will be responsible for leading the market launches of the TRACKER platform (with 3 kits developed by BMD's R&D department) and two product ranges (the Chorus range and the analyzer SQA-V) via distribution agreements with DIESSE (Siena, Italy) and Medical Electronic Systems (Vienna, Austria), respectively.

"After the successful closure of a round of equity financing with Truffle Capital and AGF Private Equity in November 2009, BMD is continuing to sharpen its organizational structure by recruiting Hugues Le Choismier, an international expert in sales and marketing in the pharmaceutical and diagnostics industries", commented Denis Fortier, BMD's Assistant CEO.

Hugues Le Choismier has 27 years of experience in the pharmaceutical and diagnostics industries in the complementary fields of sales, marketing, corporate communication and general management. Since 2006, he has held a number of high-responsibility positions at Siemens: first as Head of Sales (Dec. 2006 - March 2007), then as Head of Sales at Siemens Medical Solutions Diagnostics (March 2007 - Sept. 2008) and, lastly, as Director of Sales, Marketing and Communication, Siemens Medical Solutions Diagnostics (Oct. 2008 - present). Hugues started his career with Bayer and was successively appointed as Sales Director, Bayer Pharma (Jan. 1996 - March 2001), Marketing Director, Bayer Pharma (March 2001 - Dec. 2002) and Sales Director, Bayer Diagnostics (March - Nov. 2006). He acquired solid international experience as CEO of Bayer Pharma's regional subsidiary in Morocco (Oct. 2003 to March 2006) and then as Manager, Nordic and Baltic Countries, at Bayer's global headquarters in Leverkusen, Germany.

Hugues Le Choismier has a degree in Management Control and graduated as a Lieutenant from Draguignan Military Academy.

https://www.bionity.com/en/news/115635/biomedical-diagnostics-bmd-strengthens-its-sales-force-by-recruiting-hugues-le-choismier-as-international-sales-director.html