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Picture superiority effectAccording to the picture superiority effect, concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words. Additional recommended knowledgeAccording to dual-coding theory by Allan Paivio (1971, 1986), memory exists either (or both) verbally or "imaginally". Concrete concepts presented as pictures are encoded into both systems; however, abstract concepts are recorded only verbally. In psychology the effect has implications for salience in attribution theory as well as the availability heuristic. It is also relevant to advertising. See also
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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Picture_superiority_effect". A list of authors is available in Wikipedia. |