Goody's Powder

Goody's Powder is an over-the-counter pain reliever, in elemental "powder" form, marketed and sold by GlaxoSmithKline Pharmaceuticals. Like BC Powder, with which it is commonly confused, Goody's is sold primarily in the American South. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in television commercials, billboards and print advertisements for the product. Goody's contains aspirin, caffeine, and acetaminophen, the same formula as Excedrin, but in powder form, which does not need to be dissolved by the digestive system as a tablet would before entering the bloodstream, but the very acidic taste and awkwardness of ingesting the powder is often displeasurable.

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Race sponsorship

Goodies has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Busch Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Cool Orange 500 Nextel Cup race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR until 2007 when Tylenol became the new pain reliever of NASCAR.

Goody's sponsored Chad McCumbee's No. 45 Dodge at Pocono and Tony Stewart's Busch car in 2006 and 2007 and they have also sponsored David Gilliland Busch Car in 2006. Goody's will sponsor Bobby Labonte's Dodge at the fall Martinsville race.