Dabur

Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. It is most famous for Dabur Chyawanprash and Hajmola.

Dabur has a turnover of approximately Rs. 19 billion (approx. US$ 420 million) during the fiscal year 2005-2006, with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real. Their growth rate rose from 10% to 40%. In two years the growth rate expected by them to change two folds. Dabur operates in more than 5 countries and has sales worldwide. The company was founded by Dr. S. K. Burman in 1884 as a small pharmacy in Calcutta (now Kolkata), West Bengal, India, and is now led by his great-grandson V.C. Burman. The company headquarters are in Ghaziabad, Uttar Pradesh, India, near the Indian capital of New Delhi, where it is registered. Dabur has manufacturing operations in India, Africa and the United Arab Emirates. Hospitals, schools and call centers, as well as exports to Australia, West Asia, Africa and Europe.

The company, through Dabur Pharma Ltd.b does toxicology tests and markets ayurvedic medicines in a scientific manner. They have researched new medicines which will find use in O.T all over the country therein opening a new market.

Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brand of Juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category.

Additional recommended knowledge

Guide to balance cleaning: 8 simple steps

Correct Test Weight Handling Guide: 12 Practical Tips

Weighing the right way

Expansion and investments

• Dabur has major expansion plans for overseas market and considering acquisitions and alliances outside India as it aims to increase its foreign sales from 11.4% to 15% in the next four years.

• Dabur will be investing Rs 100 crore for processing and procurement to compete with Pepsi's Tropicana and other juice brands.

Products

Dabur Foods

• Realjuice
• Real Activ
• Real Twist
• Coolers
• Hommade
• Lemoneez
• Capsico
• Honey

Dabur Pharma

Health care

• Baby Care
• Dabur Lal Tail
• Dabur Baby Olive Oil
• Dabur Janma Ghunti

Health Supplements

• Dabur Chyawanprash
• Dabur ChyawanShakti
• Dabur Glucose D

Digestives

• Hajmola Yumstick
• Hajmola Mast Masala
• Anardana
• Hajmola
• Hajmola Candy
• Hajmola Candy Fun2
• Pudin Hara (Liquid and Pearls)
• Pudin Hara G
• Dabur Hingoli

Natural Cures

• Shilajit Gold
• Nature Care
• Sat Isabgol
• Shilajit
• Ring Ring
• Itch Care
• Back-aid
• Shankha Pushpi
• Dabur Balm
• Sarbyna Strong

Personal Care

Hair Care Oil

• Amla Hair Oil
• Amla Gold Hair Oil (New-with amla, henna, and almonds)
• Dabur Special Hair Oil (with hibiscus, lemon, and rosemary)
• Amla Lite Hair Oil
• Vatika Hair Oil
• Anmol Sarson Amla
• Dabur Olive Oil (with olive, cactus, and almond)
• Jasmine Hair oil

Hair Care Shampoo

• Anmol Silky Black Shampoo
• Vatika Henna Conditioning Shampo
• Vatika Anti-Dandruff Shampoo
• Anmol Natural Shine Shampoo

Oral Care

• Dabur Red Gel
• Dabur Red Toothpaste
• Babool Toothpaste
• Dabur Lal Dant Manjan
• Dabur Binaca Toothbrush
• Miswak
• Promise

Skin Care

• Gulabari
• Vatika Fairness Face Pack

International Range

• Health Care
• Skin Care
• Oral Care
• Hair Care
• Foods

Ayurvedic Specialities

• Ayurveda
• Ayurveda Vikas

Dabur juices

Within the next 4 years Dabur plans to increase its juice sales to Rs 500 crore. It will spend Rs. 150 crore in advertising the Real, Activ and Coolers brand of juices.